Real Life. Well Designed.
There’s something meaningful and exciting when a room is thoughtfully designed and curated, and people‘s lives are enhanced because of it. These types of spaces feel good and inspire people to invite others in…to gather, laugh & linger. This experience often makes
people feel more connected, known and at ease. At it's core it's 'hospitality-inspired' design. Whether in our home, work or rental - we all need more of this.


Kristie Moore
Founder, Creative Director
Since 2001, I have been helping people love their spaces. I believe beautiful spaces shouldn’t have to break the bank, and can be more than “Instagram worthy”. I’m passionate about connecting with clients, understanding their wants and needs and delivering an interior experience that adds value and enjoyment. Through a diverse background as boutique owner, furniture artist, retail stylist and home designer, I’ve developed an acute design sense that gives depth to my creative vision and thoughtful approach.
Early in my career, I had the opportunity to be featured designer (with sister and then business partner, Cindy Hughes) on HGTV in two redesign episodes, filmed in Minneapolis for the home show Decorating Cents and have since been featured in local publications, interior design trade publications, Rochester Women Magazine and more. I currently hold a board position on the Real Estate Staging Association (RESA), Minneapolis Chapter. I'm married to Pete, blessed to be a mom of 5 (almost grown) amazing humans, currently living in Rochester, MN.
Why Soul Purpose?
Soul = essence, core, heart
Purpose = an intended or desired result
It's more than pretty rooms, it's how those spaces impact life and those who share it. It's about creating a space that lights up your soul, warms your heart, and welcomes every friend that steps through your door. By truly listening to your needs, we work creatively with your budget to create comfortable, functional spaces that inspire connection and feel like home, your home.
